We clearly see a hunger for content that deals specifically with sports heroes of Puerto Rican origin like Puerto Rican baseball players or entertainment stars like Jennifer Lopez.Īs another example Lama cites that recently, after the passing of Mexican clown Cepillín, his team put out a story about his last appearance in Puerto Rico back in 2010, and his impact on the kids that grew up in the 80’s. “We clearly see a hunger for content that deals specifically with sports heroes of Puerto Rican origin like Puerto Rican baseball players or entertainment stars like Jennifer Lopez,” Lama claims. he saw that that content works very well for El Nuevo Dia Puerto Rico’s audience in the United States.
has a very strong impact on our audience.” As an example he cites that when they published news related to the expansion of Puerto Rican beer Medalla into the U.S. “ Anything that is geared towards nostalgia or products or brands that Puerto Ricans do not get in the U.S. Being part of the history, on events such as the hurricanes, earthquakes, pandemic and the elections, comes also with a great responsibility of being a credible and reliable source of information for Puerto Ricans on the Island and around the globe.” Rafael Lama, Managing Editor of El Nuevo Dia Puerto Rico, adds that his publication tries to work as a bridge between the local community and the diaspora.
What role does cultural relevance play in the way El Nuevo Dia caters to the Puerto Rican diaspora in the U.S? M aría Eugenia Ferré Rangel, Chairwoman of the Board of Directors, GFR Media & Chief Communications Officer, Grupo Ferré Rangel, tells Portada that her team is “ strongly committed to offer a journalism that informs, educates and gives a voice to those that are not heard. In 2020 it had 7 million unique users on average on a monthly basis, from which 38% were from Puerto Rico and 34% from mainland United States. Cultural Relevance: A Bridge Between the Local Community and the Diaspora María Eugenia Ferré Rangel, Chairwoman of the Board of Directors, GFR MediaĮl Nuevo Dia is the digital media property with the largest reach in Puerto Rico. An estimated 5.6 million Hispanics of Puerto Rican origin live in the U.S. tend to have a higher income than the rest of Hispanics, with the median annual personal earnings for Hispanics ages 16 and older at US $25,000, compared with $28,600 for Puerto Ricans. There are also sizable Puerto Rican populations of at least 200,000 in Connecticut (8.2%, of the overall population), Massachusetts (4.9%), Illinois and California. The Puerto Rican population is concentrated in Florida (20% of Puerto Ricans in the U.S and 5,4% of the Floridian population ), New York (20%, 5.7%), New Jersey (8%, 5.3%) and Pennsylvania (8%, 3.7%). After Mexicans, Puerto Ricans are the second-largest population of Hispanic origin living in the United States, accounting for about 10% of the U.S. An additional 3.4 million people live in Puerto Rico. Īn estimated 5.6 million Hispanics of Puerto Rican origin lived in the United States mainland in 2017, according to a Pew Research Center analysis of Census Bureau’s American Community Survey. This Thought Leadership article is presented by Digo Hispanic Media.
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