"GNR also maintained a mystique, due to their dysfunction and break up, and return to live touring in recent years. "It's worth noting that while we might not think of GNR as one of the biggest bands of today, in fact, their music is a staple on all varieties of rock radio the fact they sponsored a NASCAR vehicle at the Daytona 500, shows how they still permeate American culture in a relevant way," said Kuuskoski. "November Rain" was the track that helped usher in a new era of hard rock that eventually was overtaken by grunge.
While the 1980s is often remembered for its great music – largely due to MTV – the 1990s shouldn't be dismissed. "Where the classic rockers had attempted to create compelling music videos, they weren't native to it, where Guns N' Roses were." Reliving The 90s "Guns N' Roses was a band that came up when MTV was already established, and unlike some who came before, they truly understood the power of music videos," added Barber. Guns N' Roses was able to create such a story without making it epically long. There had been other efforts by artists, including the aforementioned Michael Jackson as well as David Bowie and others, who tried to turn music videos into short films. "It's more like a Southern Rock anthem, 'synthed up' and now, to our ears, quintessentially 90's, and the best way to actually observe and share that is through the music video – where the song intersects with the cast, cinematography, staging, and costumes," said Kuuskoski. It could be described almost as a video made for YouTube even more than it was made for MTV, as it required multiple viewings to understand the story being told. In that way, it was a multi-media experience. It could be said it essentially took the power ballads of Led Zeppelin and other hard rockers to an entirely new level but also crafted a story via its visuals. Moreover "November Rain" was also – in contrast to the hard-driving rock style that initially defined Guns N' Roses – a ballad. Today, that video reaches an intergenerational audience – evoking nostalgia for the adults who were teens when that album first came out, and genre fans of all ages," said Kuuskoski. "When the right music comes along and intersects with cultural life in a way that amplifies the value of the song and makes it emblematic of the moment. Kuuskoski further cited composer Joel Beckerman, who described "boom moments" as those where sound or music creates a powerful emotional reaction that just transforms the experience. "The song was a hit, but it was the music video itself that became the best way for a consumer to fully consume the music – so, YouTube is perhaps a more natural platform for sharing that particular song, versus, say, an audio streaming platform." The Sonic Boom "'November Rain' was, of all the album's tracks, the song that fulfilled the hype – it was edgy, operatic, and the video was truly epic in scope and production," Kuuskoski explained. "Coming off a three-year hiatus, Guns N' Roses' notoriety had skyrocketed and anticipation for the double-album Use Your Illusion (I & II) was at a boiling point," said Jonathan Kuuskoski, chair of the Department of Entrepreneurship and Leadership at the University of Michigan School of Music, Theatre, and Dance. Then there is the fact that the highly-produced music video for "November Rain" was one of the highest-profile releases of its day.
In this case, it could be the storytelling in the video, along with what was really a great song." "You can't always put your finger on what it was. "There is also some 'X-factor' that makes a hit," said Barber. The Beatles, Led Zeppelin, and the Rolling Stones have yet to see any of their music videos surpass a billion views, and even Michael Jackson's "Thriller" has only some 850 million views. Guns N' Roses is notable as other powerhouse acts haven't scored similar hits.
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